The game development company is intensifying its efforts to penetrate the UK market, while actively securing more and more partnerships with renowned brands.

Malta: 29 January 2024 – Octoplay, the supplier in highest demand in the past year, has strengthened its presence in the UK market with a selection of its games now live with tier-one operator, Sky Betting & Gaming. 

Through a direct integration with Octoplay’s proprietary game server, the operator has gained access to the supplier's full portfolio. Each title promises thrilling gameplay, fast-paced action and plenty of big-win potential.

Sky Betting & Gaming is owned by gambling giant Flutter Entertainment, and the launch builds on Octoplay’s existing relationship with the operator. A recent integration saw games go live to players at its Paddy Power and Betfair brands.

Octoplay has been riding a steep upward growth trajectory since debuting its first games in 2022. This has been achieved by focusing on ensuring each of its slot machines delivers explosive and rewarding gameplay, and by pushing boundaries with features such as jackpot Hunt.

Ralitsa Georgieva, Director of Business Development at Octoplay, said: “Sky Betting and Gaming is a top-flight operator with a large and loyal player base that we hope will fall in love with our games."

“The fact that we are able to partner with such an esteemed operator shows just how far Octoplay has come in a short space of time and proves that we are hitting the mark with the games we are developing and launching."

“This is another important deal for us as we continue on our mission to become the leading supplier of thrilling online casino content to operators in regulated markets.”

Philippa Ayres, Head of Content at Sky Betting and Gaming, added: “Octoplay has quickly become a sought-after game provider and we are delighted to have added a selection of its Smash Games to our casino lobbies."

“These are highly engaging games that draw players in with their fun themes and action-packed gameplay. They also bring differentiation to our offering at a time when players are seeking more non-traditional slot content. This is a really strong partnership for us and Octoplay."