Octoplay Launches Jackpot Blitz with BetMGM in Ontario, Accelerating North American Expansion

May 7, 2025

Octoplay continues its expansion in North America by launching Jackpot Blitz with BetMGM in Ontario, building on the company's continental growth strategy following its Michigan provisional license approval. This strategic launch builds on the growing momentum with BetMGM, marking a significant milestone in Octoplay's North American expansion, introducing the bespoke opt-in jackpot solution built in collaboration with BetMGM. The decision to expand the partnership with BetMGM demonstrates the strong relationship between the companies and sets a strong foundation for Octoplay's continued growth across North America.


The Ontario launch builds on Octoplay's rapid market entries over recent months, including Microgame's network of 50 operators in Italy, Slovakia's leading operator Niké, and Sweden's state-owned Svenska Spel Sport&Casino. With active licenses in the UK, Sweden, Malta, Greece, Romania, Slovakia, Italy, and Belgium, Octoplay continues its accelerated expansion across both European and North American markets.


Jackpot Blitz has achieved a remarkable 88% player opt-in rate since launch. This performance, combined with BetMGM's extensive player base, sets a strong foundation for Octoplay's North American growth as the company prepares for launches in Michigan and additional US states in 2025.


"The launch of Jackpot Blitz with BetMGM in Ontario accelerates our North American expansion plans," says Carl Ejlertsson, CEO at Octoplay. "Our strong partnership with BetMGM has enabled us to bring this innovative product to their Ontario players. With our proven track record of collaboration with top tier gaming operators like BetMGM, we're ideally positioned to drive significant growth together in regulated markets across North America."


Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said,  “Ontario is a key iGaming market for BetMGM, and adding Jackpot Blitz strengthens our vast collection of games. Octoplay is part of our strategy to collaborate with top-tier partners to bring the best content to our players.”


As Octoplay prepares for its Michigan launch in 2025, followed by entries into additional US states, this expansion with BetMGM represents another milestone in the company's accelerated growth. The partnership reinforces Octoplay's momentum as the company continues its rapid advancement in North America.

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Gameshop Limited (trading as Octoplay) is licenced and regulated by the Malta Gaming Authority with a Corporate Group Critical Gaming Supply type license (MGA/CRP/981/2022) issued on the 28th July 2023.

Gameshop Malta Limited (trading as Octoplay) holds a Class 2 license issued by the Romanian National Gambling Office (nr. 1138/30.07.2024) for distribution of specialized software in the gambling field granted on 1st August 2024.

Gameshop Malta Limited (trading as Octoplay) holds a Type A.1 - Manufacturing Suitability License issued by the Hellenic Gaming Commission with license number HGC-000139-MN which was granted on the 9th August 2024.

Gameshop Limited (trading as Octoplay) holds a license to manufacture, supply, install or adapt gambling software and to operate a casino granted by the Gambling Commission with license number 000-061756-R-336614-001 on 22nd March 2023.

Gameshop Limited (trading as Octoplay) and Gameshop Malta Limited were each granted a license (23Si628 and 23Si626) by Spelinspektionen (the Swedish Gambling Authority) on the 1st July 2023, to be able to licence manufacture, supply, install or adapt gambling software.

Gameshop Malta Limited has renewed its Gaming related supplier - Manufacturer license (GRSM1311915) granted by the Alcohol and Gaming Commission of Ontario as of the 22nd November 2024.

Gameshop Malta Limited has been granted a license as a game provider by the Spillemyndigheden (Danish Gambling Authority) (24-438938) on the 9th December 2024.

18+

Responsible
Gaming

All rights reserved Octoplay Group LTD

© 2024 Octoplay Ltd. All rights reserved. View our privacy policy and our cookie policy.



Gameshop Limited (trading as Octoplay) is licenced and regulated by the Malta Gaming Authority with a Corporate Group Critical Gaming Supply type license (MGA/CRP/981/2022) issued on the 28th July 2023.

Gameshop Malta Limited (trading as Octoplay) holds a Class 2 license issued by the Romanian National Gambling Office (nr. 1138/30.07.2024) for distribution of specialized software in the gambling field granted on 1st August 2024.

Gameshop Malta Limited (trading as Octoplay) holds a Type A.1 - Manufacturing Suitability License issued by the Hellenic Gaming Commission with license number HGC-000139-MN which was granted on the 9th August 2024.

Gameshop Limited (trading as Octoplay) holds a license to manufacture, supply, install or adapt gambling software and to operate a casino granted by the Gambling Commission with license number 000-061756-R-336614-001 on 22nd March 2023.

Gameshop Limited (trading as Octoplay) and Gameshop Malta Limited were each granted a license (23Si628 and 23Si626) by Spelinspektionen (the Swedish Gambling Authority) on the 1st July 2023, to be able to licence manufacture, supply, install or adapt gambling software.

Gameshop Malta Limited has renewed its Gaming related supplier - Manufacturer license (GRSM1311915) granted by the Alcohol and Gaming Commission of Ontario as of the 22nd November 2024.

Gameshop Malta Limited has been granted a license as a game provider by the Spillemyndigheden (Danish Gambling Authority) (24-438938) on the 9th December 2024.

18+

Responsible
Gaming

All rights reserved Octoplay Group LTD

© 2024 Octoplay Ltd. All rights reserved. View our privacy policy and our cookie policy.



Gameshop Limited (trading as Octoplay) is licenced and regulated by the Malta Gaming Authority with a Corporate Group Critical Gaming Supply type license (MGA/CRP/981/2022) issued on the 28th July 2023.

Gameshop Malta Limited (trading as Octoplay) holds a Class 2 license issued by the Romanian National Gambling Office (nr. 1138/30.07.2024) for distribution of specialized software in the gambling field granted on 1st August 2024.

Gameshop Malta Limited (trading as Octoplay) holds a Type A.1 - Manufacturing Suitability License issued by the Hellenic Gaming Commission with license number HGC-000139-MN which was granted on the 9th August 2024.

Gameshop Limited (trading as Octoplay) holds a license to manufacture, supply, install or adapt gambling software and to operate a casino granted by the Gambling Commission with license number 000-061756-R-336614-001 on 22nd March 2023.

Gameshop Limited (trading as Octoplay) and Gameshop Malta Limited were each granted a license (23Si628 and 23Si626) by Spelinspektionen (the Swedish Gambling Authority) on the 1st July 2023, to be able to licence manufacture, supply, install or adapt gambling software.

Gameshop Malta Limited has renewed its Gaming related supplier - Manufacturer license (GRSM1311915) granted by the Alcohol and Gaming Commission of Ontario as of the 22nd November 2024.

Gameshop Malta Limited has been granted a license as a game provider by the Spillemyndigheden (Danish Gambling Authority) (24-438938) on the 9th December 2024.

18+

Responsible
Gaming

All rights reserved Octoplay Group LTD